Hi, I’m Vidy!

FOUNDER + CEO OF CIAO BRAND LAB

Web designer, visual storyteller and creative entrepreneur dedicated to helping brands create meaningful digital experiences that feel intentional and deeply aligned with their mission.

I work with entrepreneurs, small businesses, nonprofits and as a contract design partner for creative agencies that need a trusted extension of their team.

My approach is rooted in curiosity.

I ask thoughtful questions, learn the story behind the mission and uncover the heart of your brand first. By identifying what matters most to you we can create work that is thoughtful, intuitive and built to inspire action.

My career began in wedding and portrait photography where I spent over 10 years documenting milestone moments and earning the trust of people during some of the most significant days of their lives. That experience shaped my eye for detail and my understanding of human connection. When I transitioned into branding and web design after Covid, I carried that same respect for personal narrative into every creative project.

Over the past four years I have partnered with nonprofits, mission driven organizations, founders and growing companies to build design systems and websites that are both visually refined and strategically grounded. As a UI/UX designer and creative lead, I guide the full process from discovery through launch.

My portfolio includes work with international organizations such as The Global Cancer Consortium and local community groups such as Community Assisted Rides. I have supported emerging entrepreneurs and established founders, all united by a desire to create something lasting and purposeful.

My background as a business owner gives me a unique understanding of what founders need. I know the pressure, the ambition and the responsibility behind building something from the ground up. That empathy guides how I collaborate, how I design and how I support clients who want their digital presence to move them toward their goals.