Approaching financial planning services with relatable content and visual storytelling.
UI/UX, photo/video sourcing, website design & build for AdviseHer Financial.
A mother/daughter financial planning and wealth management services team.
CONTRACT ROLE FOR YAKKETY YAK
Project Synopsis
Donna and Marilyn are a mother-daughter duo who specialize in estate planning, wealth management and tax services for women.
They have found that most women wait until their late 40’s or early 50’s to begin thinking about their financial future and thus have lost several crucial years in the planning process.
D&M wanted to create a space where women feel comfortable to ask questions without judgement and provide free educational content and resources.
CURATED PHOTO GALLERY
Design Goal One
Clearly communicate all service verticals and each offering within that vertical.
D&M have 3 service verticals with 3-6 offerings per vertical.
Our goal was to clearly showcase each without overwhelming with too much copy. We used custom CSS coding to add on mouseover reveal effects to include detailed descriptions of each service offering.
Design Goal Two
This project was very copy heavy.
We wanted to:
→ Create a hierarchy in the copy so the most important information rose to the forefront.
→ Present the information in a way that did not overwhelm the user.
→ Use this as a design opportunity to stylize the copy and use it as a design element.
